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Approach · how we work

This is how we work.

Five stages, six principles, three ways of working. The shape holds; the rigor inside is not optional.

Stages

Five stages, every engagement.

01 / 03
STAGE 01

Discovery

We read what exists. Talk to the team. Map the system. Write the brief together — every assumption named, every constraint enumerated.

Outputs
  • System map
  • Signed brief
  • Risk register
  • Scope agreement
STAGE 02

Architecture

Diagrams, documented technical decisions, infrastructure plan. Signed off by your CTO before we write code. Anything we can't justify against a constraint, we don't build.

Outputs
  • C4 diagrams
  • Decisions (ADRs)
  • Infra plan
  • Evaluation plan
STAGE 03

Foundations

CI, observability, auth, schema, deploy. The boring things that stop being free if you bolt them on later. Production-deployable from week two.

Outputs
  • CI/CD pipeline
  • Observability
  • Auth + permissions
  • First production deploy
STAGE 04

Build & ship

Bi-weekly increments. Demo every Friday — every demo is production. Feature-flagged, gradual migration where old systems exist, no big-bang cutovers.

Outputs
  • Bi-weekly increments
  • Production demos
  • Telemetry per release
  • Feature flags + rollback
STAGE 05

Continuous support

We document, we run pairing weeks, we hand over keys. Or we stay on retainer for the parts only we can see. Your call, written into the SOW.

Outputs
  • Decision archive
  • Runbook
  • Pairing handoff
  • Optional retainer
Principles

Six things we don't compromise on.

If a project asks us to drop one of these, we say no — even if it costs us the engagement.

02 / 03
P_01

Known tools, deeply tuned

We pick the tools we already know well. We justify novelty by project constraint, not aesthetic.

P_02

Written decisions before commits

Every architectural decision is recorded with the alternative we rejected and why. Whoever inherits the system in six months should be able to understand it on their own.

P_03

Observability is a feature, not a patch

Traces, structured logs, alarms tied to SLOs. Day one, not phase three.

P_04

Validation by data, not vibes

Especially with AI. Test sets in CI, regressions block deploys, quality measured on every model response.

P_05

Friday is already in production

Two-week cycles. What we demo on Friday is already serving real traffic — no staging, no hidden feature flags called a "release".

P_06

We leave the system more legible than we found it

Naming, schema, types, tests. The code you get back should be one you'd be embarrassed to leave less readable.

Tooling

What we reach for by default.

Project-specific overrides are common. This is what shows up if we don't have a reason to change it.

Mobile
iOSAndroidDesktopFlutterDart
Web
AstroAngularTypeScriptTailwind CSS
Backend
Node.jsBunPythonPostgreSQL
Cloud
Google CloudFirebaseDockerCloudflare
AI
AnthropicOpenAIGoogle GeminiDeepSeek
Operations
GitHub ActionsSentryn8nCrashlytics
Engagement models

Three shapes. We agree on one in week one.

03 / 03
MODEL

Sprint-based

Net-new builds, focused rebuilds. Most common shape.

  • Dedicated team
  • Friday demos
  • Continuous production deploys
  • Documented decisions
Most picked
MODEL

Retainer

Post-launch evolution, ongoing support and on-call.

  • Assigned team, partial dedication
  • Rotating on-call
  • Architecture office hours
  • Quarterly review
MODEL

Fixed scope

Clear deliverable, regulatory deadline, clean closeout.

  • Defined milestones
  • Acceptance criteria
  • Bonus / penalty clauses
  • 30-day warranty
Taking projects

Let's build together.

Tell us the shape of the project, the deadline, the constraint we don't know about yet. We respond within the next business day.

Response time
Within next business day
Discovery
At no cost
Availability
Immediate